We see it all the time: A business owner sends one message on LinkedIn, doesn’t hear back, and decides “LinkedIn doesn’t work.” The reality? Most outreach dies because it’s inconsistent, irrelevant, and self-centered. Not because your prospect “wasn’t interested.”
If you want to open real conversations, you have to earn them, and that means showing up more than once, in more than one place, with a message that actually speaks to what your prospect cares about.
Here’s how we’ve helped our clients layer LinkedIn and email outreach into multi-touch campaigns that actually convert.
Why One Message Isn’t Enough
Your prospects aren’t sitting around waiting to hear from you. They have full inboxes, full calendars, and half a dozen competing priorities.
Even if your solution is exactly what they need…
✅ You may have caught them on the wrong day.
✅ They may not realize they even have the problem yet.
✅ Or your message may not have made it past the mental spam filter.
That’s why outreach needs to be consistent, timely, and human, and it’s why we recommend a sequence of LinkedIn, email, and follow-up messaging that keeps you top of mind without crossing the line.
Bad Outreach vs. Good Outreach
What doesn’t work? Messages like these:
???? Hi, we help companies just like yours 10x their pipeline. When’s a good time to talk?
???? We’re the #1 provider of award-winning solutions. Let’s hop on a call.
???? I see you’re in [industry] — let me tell you how amazing we are at [service].
These feel like spam because they’re all about you.
Instead, focus on what keeps your prospect up at night:
✅ I noticed your team is expanding into new markets. How are you handling outreach in those new regions right now?
✅ We’ve seen a lot of firms in [industry] struggle with [specific pain point] lately — is that on your radar yet?
✅ I work with B2B leaders who are trying to grow without adding headcount — is that something your team’s looking at this year?
When you open with curiosity about their challenges and invite a conversation (not a pitch), you earn their attention.
Why Multi-Touch Matters
You don’t know what kind of day your prospect is having when your first message lands.
That’s why it’s critical to:
- Follow up at least 2–3 times on LinkedIn — with a light touch and added value each time.
- Mirror your LinkedIn outreach with email sequences — so your name shows up in both inboxes.
- Space your messages enough to stay respectful, but not so far apart they forget who you are.
The goal isn’t to “close” someone on the second message. The goal is to keep showing up as a thoughtful, helpful presence so you’re the first person they think of when the problem becomes urgent.
What You Can Do This Week
✅ Draft a 3–5 step message sequence that opens with a question, not a pitch.
✅ Build a targeted LinkedIn + email list of prospects to keep your outreach aligned.
✅ Focus each touchpoint on one specific pain point you can help solve.
✅ Be patient. Timing matters as much as your message.
We’ve seen this approach double and even triple response rates for our clients — not because it’s complicated, but because it respects the reality of how people make decisions.
If you’d like help designing a multi-touch campaign that aligns LinkedIn, email, and messaging into a single, effective system — let’s talk.
We can help you set it up once and keep it running without guesswork.
Kim Peterson Stone — three-time founder, keynote speaker, and LinkedIn thought-leader with 225 K+ followers — teaches executives and entrepreneurs how to build unshakable authority, attract targeted opportunities, and future-proof their careers through strategic LinkedIn thought-leadership. As CEO of Linkability.us, she’s helped everyone from startups to Fortune 500 teams work smarter, amplify their influence, and solve their toughest growth challenges.
Ready to become the go-to expert in your field? Let’s talk.