…and use LinkedIn to build something bigger than just a campaign
Over the years, we’ve seen companies build amazing products and deliver incredible service — and still struggle to grow. Not because they lack talent. Not because their offer isn’t strong. But because their teams are speaking different languages.
Sales is focused on hitting numbers. Marketing is churning out content. CX is trying to put out fires and keep the experience consistent. And LinkedIn? It’s often underused, siloed, or treated like an afterthought.
But when these three teams actually align — especially on a platform like LinkedIn — something powerful happens.
LinkedIn Isn’t Just for Sales. It’s for Alignment.
When used strategically, LinkedIn becomes a cross-functional growth engine.
- Sales can use Sales Navigator not just to find leads — but to reconnect with past clients, expand into new industries, and warm up conversations that marketing has already initiated.
- Marketing can amplify brand authority and reinforce messaging through thought leadership content that builds trust at scale.
- CX can listen to customer concerns in real time, gather insights from public conversations, and contribute meaningfully to the narrative — not just reactively, but proactively.
And when all three are aligned, a few things start to happen:
- Your messaging sharpens.
- Your outreach feels more authentic.
- And your prospects start to feel like you understand them before they ever hit “reply.”
We’ve Helped Teams Do This — and Here’s What It Looks Like
1. Shared Visibility Across the Org We help companies identify the 3–5 people who can drive visibility on LinkedIn — not just execs, but team leads, sales pros, and account managers. When each speaks to their unique audience, using a shared strategy, it extends your reach and builds your brand from the inside out.
2. A Targeted System That Goes Beyond Cold Leads Sales Navigator isn’t just for new business. We build targeted lists that include:
- Strategic partners
- High-value existing clients
- Industry influencers
- Customers you’d like to reactivate
It’s not just prospecting. It’s proactive relationship-building.
3. Content That’s Informed by the Front Lines Marketing isn’t guessing what content to post — they’re drawing insights from Sales and CX. They’re posting answers to real objections, real questions, and real needs. That’s when content performs. That’s when people start sharing, commenting, and reaching out.
4. Campaigns That Lead to Conversations, Not Noise Outreach is consistent — but it’s personalized. Automation supports the system, but doesn’t replace the human element. Messaging is based on what you solve, not what you sell.
5. Growth That’s Felt Internally Too When teams align around positioning, lead gen, and customer experience — careers grow too. Internal advocates become visible industry voices. Teams learn from each other. And everyone contributes to something bigger than their individual roles.
Everyone Wins When the Messaging Works
When Sales, Marketing, and CX use LinkedIn together, they’re not just improving performance — they’re building a brand people trust.
- Prospects feel heard before they’re even pitched.
- Clients feel valued beyond the sale.
- Employees feel like they’re part of a smart, unified company that actually gets it.
And growth stops feeling like a grind — because your systems, people, and presence are working together.
Want to See What That Could Look Like for Your Team?
If you’re ready to stop treating outreach like a one-person job and start activating the power of a coordinated presence, we can help. From campaign design and content strategy to team-level visibility and Sales Navigator execution — we’ll help you build a system that gets everyone pulling in the same direction.
Kim Peterson Stone is a three-time business founder, keynote speaker, and leading LinkedIn strategist that has amassed a global following of over 225,000 on LinkedIn. Not only has she authored hundreds of articles on LinkedIn and become a verified thought leader, but she has helped her clients do the same.
Her B2B digital marketing agency, Linkability, Inc., has helped many clients from Intrapreneurs and Entrepreneurs to Fortune 500 companies work smarter on LinkedIn by leveraging the art of surviving disruption. With her intimate knowledge of thought leadership, entrepreneurship, and global business communications, Kim uses creative and purpose-driven solutions to develop a strong brand presence, generate targeted leads, and maximize online visibility for their clients.
Kim has changed the lives of many, not by selling products but by solving problems, and she can teach you to do the same.
Are you looking to strengthen your LinkedIn strategy to stay ahead of your future career goals? Let us help – reach out to us today!