We talk to business owners and executives every day who feel like they’re doing something on LinkedIn—but aren’t seeing results. And more often than not, the problem isn’t effort. It’s that they’re operating without a real strategy.
Here’s a quick gut check:
- Are you posting… but not sure why?
- Connecting… but not consistently?
- Showing up… but not standing out?
If your approach feels reactive or random, you’re not alone—and you’re not broken. You just need a smarter plan.
Here’s what a real LinkedIn strategy includes:
1. It starts with a goal.
Is your primary objective to build trust, attract leads, drive awareness, or create warm intros?
???? Without a specific goal, your actions will scatter. Start with a single, measurable outcome tied to your business objectives.
2. It’s built around your ideal audience.
Do you know exactly who you want to reach—and why they would care?
???? A clear audience strategy informs everything from your content tone to your outreach filters. If you’re unclear on the “who,” everything else will miss.
3. It includes consistent outreach.
Are you building relationships… or just watching your feed?
???? Using Sales Navigator, create targeted lists weekly and send intentional connection requests. Follow up with context-driven messages, not just pitches.
4. It leverages content to solve real problems.
Are your posts driving conversations—or just adding to the noise?
???? Great content helps your ideal buyer see something clearly—whether that’s a solution, trend, or blind spot. Educate and lead; don’t just “show up.”
5. It’s supported by systems—not guesswork.
Do you know what you’re posting and who you’re reaching this week?
???? Successful users operate with structure: a content calendar, outreach cadence, and message templates. Systemize to stay consistent even when you’re busy.
6. It includes mentorship and feedback.
Are you getting expert eyes on your strategy—or winging it solo?
???? Sometimes a seasoned outside perspective can spot blind spots faster than weeks of trial and error. Whether it’s a peer, advisor, or agency—don’t go it alone when the stakes are high.
7. It tracks what’s working—and adjusts.
Do you know what posts or messages led to real opportunities?
???? Track views, comments, replies, and most importantly, conversations. Refine what works, and stop wasting energy on what doesn’t.
The best part? You don’t need to go viral.
You need to be visible—to the right people—with the right message. That’s what builds trust. That’s what drives results.
Ready to reflect?
What’s your #1 LinkedIn goal this quarter? Share in the comments—and we’ll send back one tailored idea to help you move forward.
Kim Peterson Stone — three-time founder, keynote speaker, and LinkedIn thought-leader with 225 K+ followers — teaches executives and entrepreneurs how to build unshakable authority, attract targeted opportunities, and future-proof their careers through strategic LinkedIn thought-leadership. As CEO of Linkability.us, she’s helped everyone from startups to Fortune 500 teams work smarter, amplify their influence, and solve their toughest growth challenges.
Ready to become the go-to expert in your field? Let’s talk.