by Social Eyes Marketing | Sep 29, 2023 | A Better Way to Business, LinkedIn Visibility
Thought leadership significantly influences decision-makers, with 89% stating it enhances organizational perceptions and 58% making business decisions based on it. Success in thought leadership stems from identifying personal uniqueness, aligning strategies with...
by Social Eyes Marketing | Sep 22, 2023 | Networking/Lead Generation
LinkedIn has transformed from a job-seeking platform to a global community of 700 million professionals, offering unparalleled opportunities for start-ups to connect, collaborate, and establish thought leadership. Canva and Airbnb are prime examples of how start-ups...
by Social Eyes Marketing | Sep 15, 2023 | A Better Way to Business
AI-powered predictive analytics can help identify midsize businesses as a potentially overlooked, steady source of sales, rather than focusing solely on larger corporations. Marketing automation, while often misunderstood, doesn’t remove the human touch or cause...
by Social Eyes Marketing | Sep 1, 2023 | A Better Way to Business, LinkedIn Knowledge
LinkedIn’s new algorithm emphasizes knowledge-based, relevant content, reflecting a shift back to the platform’s professional roots in response to a surge in personal content. The algorithm change increases content visibility among followers and...
by Social Eyes Marketing | Aug 18, 2023 | A Better Way to Business
Encouraging creativity and risk-taking, reserving time for brainstorming sessions, creating a safe environment for failure, and rewarding innovation are identified as keys to building a culture of innovation in small businesses. The utilization of LinkedIn is...
