The rise of AI has flooded nearly every industry with DIY tools, bargain providers, and cookie-cutter content.
But here’s the truth most aren’t talking about:
Competing on price alone is a fast track to burnout and brand erosion.
The real opportunity? Position yourself as the person who knows how to use AI—without sacrificing the expertise, nuance, or trust that make your service worth paying for.
1. Don’t Slash—Showcase
Buyers still want certainty. They want to know that you:
- Understand their pain points
- Have a proven process
- Deliver results worth the investment
Use:
- Testimonials that highlight transformation
- Case studies that show depth
- Behind-the-scenes posts that spotlight your thinking—not just your deliverables
These build trust before you ever get on a sales call.
✅ 76% of B2B buyers say a vendor’s content has a significant impact on their purchasing decisions (DemandGen Report).
2. Blend Automation with Personalization
Yes, AI can help you scale, but high-trust buyers still value human nuance.
Let AI handle:
- Data gathering
- Initial draft creation
- CRM reminders and follow-up sequencing
But personalize:
- Your outreach
- Your insights
- Your proposals and problem-solving
This combo gives you efficiency without sacrificing depth.
3. Lead with Thinking, Not Just Doing
You’re not just executing tasks—you’re solving complex problems.
Use your LinkedIn presence, email campaigns, and sales materials to share:
- How you think about client challenges
- Why your approach works
- What others are doing wrong
The expert who educates becomes the one people trust.
4. Position Against the Right Competitor
You’re not competing with Fiverr freelancers or generic AI prompts.
You’re competing with:
- Confusion
- Inertia
- Low-trust vendors
Your job is to make the decision easy by showing why you are the strategic, reliable, long-term partner they’ve been looking for.
The Cost of Standing Still
Many industries are in the midst of repositioning—integrating AI, refining offers, and clarifying value. If you don’t evolve, your brand runs the risk of looking outdated or indistinguishable.
So ask yourself:
Where will you be in six months if you don’t adapt?
Still explaining your worth to every prospect? Still watching clients drift toward cheaper (but less capable) alternatives?
This isn’t about being replaced. It’s about getting ahead. Let AI work for you—while you keep your edge where it matters most.
Need help refining your positioning, integrating automation, or building authority in your niche?
Let’s talk.
Kim Peterson Stone — three-time founder, keynote speaker, and LinkedIn thought-leader with 225 K+ followers — teaches executives and entrepreneurs how to build unshakable authority, attract targeted opportunities, and future-proof their careers through strategic LinkedIn thought-leadership. As CEO of Linkability.us, she’s helped everyone from startups to Fortune 500 teams work smarter, amplify their influence, and solve their toughest growth challenges.
Ready to become the go-to expert in your field? Let’s talk.