As we head into 2025, LinkedIn keeps evolving, bringing in new features and updates that change how we connect and share with potential clients, partners or team members. To make the most of your time on the platform, it’s important to stay on top of these changes and tweak your strategy to fit. Ready to level up your LinkedIn game? Here’s a timely guide to help you boost your presence and start making a real impact this year.
1. Embrace Diverse Content Formats
LinkedIn’s content landscape has become more varied, with formats like text posts, images, carousels, polls, and videos each offering unique engagement opportunities. Notably, video content has seen a significant surge, with uploads increasing by 44% year-over-year and garnering 1.4 times more engagement than other formats.
⚡Actionable Tip: Incorporate a mix of content types into your posting schedule. Experiment with videos to share insights or company updates, use carousels for detailed information, and polls to engage your audience actively.
2. Prioritize Meaningful Engagement
Recent algorithm updates favor content that fosters genuine interactions over superficial engagement. Posts that encourage thoughtful comments and discussions are more likely to be prioritized in users’ feeds.
⚡Actionable Tip: Craft posts that ask open-ended questions or present industry challenges to stimulate conversation. Respond promptly to comments to maintain engagement and show appreciation for your audience’s input.
3. Optimize for Mobile Users
With 65% of LinkedIn users accessing the platform via mobile devices, ensuring your content is mobile-friendly is crucial.
⚡Actionable Tip: Use concise, clear language and visually appealing elements that display well on smaller screens. Test your posts on mobile devices before publishing to ensure readability and engagement.
4. Leverage AI Tools Responsibly
LinkedIn has integrated AI features to assist users in content creation and profile optimization. However, over-reliance on AI-generated content can lead to a lack of authenticity, which may disengage your audience.
⚡Actionable Tip: Use AI tools as a supplement, not a replacement, for your unique voice. Ensure that your content reflects your personal insights and experiences to maintain authenticity.
5. Engage in Employee Advocacy
Encouraging employees to share company content can significantly extend your reach. Employee interactions with company posts help distribute content to a broader audience, leveraging personal networks for greater visibility.
⚡Actionable Tip: Develop an employee advocacy program that provides team members with shareable content and guidelines. Recognize and reward employees who actively participate to foster a culture of engagement.
6. Maintain Posting Consistency
Regular posting keeps your audience engaged and signals to the algorithm that you’re an active contributor. Brands have increased their posting frequency by 10% in 2024, averaging 18 posts per month.
⚡Actionable Tip: Create a content calendar to plan and schedule posts consistently. Monitor performance metrics to determine the optimal posting frequency for your audience.
7. Focus on Quality Over Virality
LinkedIn’s algorithm is designed to prevent content from going viral, emphasizing relevance and professional value.
⚡Actionable Tip: Concentrate on delivering high-quality, informative content tailored to your target audience’s interests and needs, rather than attempting to create viral posts.
2025 is your year to finally take those steps you’ve been meaning to take and get your message out there. With these LinkedIn tips and trends, you have everything you need to start building a solid game plan and reaching the people who need to hear from you. It’s all about showing up, being consistent, and taking action. No more waiting—this is your time to shine!
Kim Peterson Stone is a three-time business founder, keynote speaker, and leading LinkedIn strategist that has amassed a global following of over 225,000 on LinkedIn. Not only has she authored hundreds of articles on LinkedIn and become a verified thought leader, but she has helped her clients do the same.
Her B2B digital marketing agency, Linkability, Inc., has helped many clients from Intrapreneurs and Entrepreneurs to Fortune 500 companies work smarter on LinkedIn by leveraging the art of surviving disruption. With her intimate knowledge of thought leadership, entrepreneurship, and global business communications, Kim uses creative and purpose-driven solutions to develop a strong brand presence, generate targeted leads, and maximize online visibility for their clients.
Kim has changed the lives of many, not by selling products but by solving problems, and she can teach you to do the same.
Are you looking to strengthen your LinkedIn strategy to stay ahead of your future career goals? Let us help–reach out to us today!