1)Â Post content to your Page regularly. Keeping a consistent flow of content on your Page will give it more visibility on member feeds (Pages that post at least 2x weekly see a lift in engagement, which then builds greater organic reach) and make it more appealing to potential followers.
2) Join topical conversations with #hashtags. Use three to five relevant hashtags in each post to reach new professionals interested in engaging with that subject matter you’ve included in your content.
3) Share video and visual content. Make sure your content mix includes eye-catching visuals. Unique imagery, and videos, to stand out and help your brand (and Page) get noticed.
4) Adopt an employee participation program. Get your team involved in sharing and commenting on your posts to increase visibility and build followers.
5) Encourage executives and prominent leaders to @mention your Page. When industry leaders frequently talk about and link to the company’s LinkedIn Page, it helps drive traffic and followers.
6) Encourage engagement on your posts. Ask questions and ask readers for their opinion. When members engage with your Page content, it helps expose that content to a broader audience.
7) Respond to every comment on your posts (when warranted). While not every comment may merit a response, it’s good to reply to every question or thoughtful contribution to posts on your Page.
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