by Social Eyes Marketing | Nov 17, 2023 | A Better Way to Business, LinkedIn Knowledge
LinkedIn analytics is pivotal, with businesses seeing a 37% increase in brand awareness. By harnessing insights from audience behavior and engagement patterns, brands can customize content for different audience segments, leading to enhanced visibility. Content on...
by Social Eyes Marketing | Nov 10, 2023 | A Better Way to Business, Networking/Lead Generation
Discover strategies for reevaluating target audiences and exploring diverse digital channels, offering insights to adapt and thrive amidst evolving B2B landscapes. Gain insights on navigating through lead generation slumps, capitalizing on innovative campaigns, and...
by Social Eyes Marketing | Sep 29, 2023 | A Better Way to Business, LinkedIn Visibility
Thought leadership significantly influences decision-makers, with 89% stating it enhances organizational perceptions and 58% making business decisions based on it. Success in thought leadership stems from identifying personal uniqueness, aligning strategies with...
by Social Eyes Marketing | Sep 15, 2023 | A Better Way to Business
AI-powered predictive analytics can help identify midsize businesses as a potentially overlooked, steady source of sales, rather than focusing solely on larger corporations. Marketing automation, while often misunderstood, doesn’t remove the human touch or cause...
by Social Eyes Marketing | Sep 1, 2023 | A Better Way to Business, LinkedIn Knowledge
LinkedIn’s new algorithm emphasizes knowledge-based, relevant content, reflecting a shift back to the platform’s professional roots in response to a surge in personal content. The algorithm change increases content visibility among followers and...
by Social Eyes Marketing | Aug 18, 2023 | A Better Way to Business
Encouraging creativity and risk-taking, reserving time for brainstorming sessions, creating a safe environment for failure, and rewarding innovation are identified as keys to building a culture of innovation in small businesses. The utilization of LinkedIn is...
