Maybe you’ve written a blog post here and there. Maybe you’ve shared a couple of case studies or carousels. Maybe you even posted a few times… and then went quiet.
You’re not alone.
One of the most common challenges professionals bring to us is this: “I know I need to be visible. I just don’t know what to say — or how to keep it going.”
So here’s a 90-day game plan to get you moving — with simple, actionable steps you can start today.
Why 90 Days?
Because real thought leadership isn’t built overnight. But you can build enough credibility, visibility, and rhythm in 3 months to feel confident — and start seeing results.
The key: consistency over perfection.
Your 90-Day Thought Leadership Roadmap
???? Days 1–30: Set the Stage & Show Up
✅ Refresh your LinkedIn profile. Make sure your headline and About section clearly state what you do, who you help, and why it matters. Add a branded banner image and a recent headshot.
✅ Commit to a cadence. 1–2 posts per week is plenty to start. Block time on your calendar to create and schedule them.
✅ Start with credibility content. Write about topics you know well — case studies, lessons learned, FAQs from clients, or industry observations. Short and simple is fine.
✅ Begin engaging. Spend 10 minutes a day leaving thoughtful comments on other people’s posts. (Bonus: these often get more reach than posts.)
???? Days 31–60: Build Authority & Expand Reach
✅ Introduce storytelling. Share a personal anecdote tied to a business lesson or client success story.
✅ Publish your first LinkedIn article. It can be a slightly longer version of a post, framed as a how-to or thought piece.
✅ Add a simple content theme. Pick 1–2 topics you want to “own” — and weave those into your posts consistently.
✅ Begin outreach. Start sending 3-5 personalized connection requests per day to your ideal audience. Always include a friendly note.
???? Days 61–90: Strengthen Relationships & Stay Consistent
✅ Follow up on comments and DMs. Don’t let conversations go cold — that’s where the real value is.
✅ Experiment with formats. Try a carousel, a quick video, or a poll to see what resonates.
✅ Share other people’s content — with your take. This shows you’re paying attention to your space, not just broadcasting.
✅ Assess what’s working. Review what posts performed best, what outreach got responses, and what you actually enjoyed creating. Double down there.
???? Final Word
You don’t need to be everywhere. You don’t need to go viral. You just need to show up consistently — with a clear point of view, a helpful mindset, and a willingness to engage.
After 90 days, you’ll already feel the difference. And so will your audience.
If you’d like help mapping out your own thought leadership strategy — or having us build it for you — reach out anytime. That’s what we do.
Kim Peterson Stone — three-time founder, keynote speaker, and LinkedIn thought-leader with 225 K+ followers — teaches executives and entrepreneurs how to build unshakable authority, attract targeted opportunities, and future-proof their careers through strategic LinkedIn thought-leadership. As CEO of Linkability.us, she’s helped everyone from startups to Fortune 500 teams work smarter, amplify their influence, and solve their toughest growth challenges.
Ready to become the go-to expert in your field? Let’s talk.