• Google sees an estimated 3.5 billion searches daily. Why not expand your brand’s search footprint by enhancing the SEO impact of your LinkedIn Page?
  • To start capitalizing on the SEO boost that LinkedIn can help you achieve, identify, and begin using keywords.
  • If you can entertain while sharing knowledge, you’ll score big, significantly boosting the odds of your content being shared.

When you take the time to complete and optimize your LinkedIn Page, you’ll want it to start working for you, right?

Google sees an estimated 3.5 billion searches daily. Why not expand your brand’s search footprint by enhancing the SEO impact of your LinkedIn Page?

Your company’s LinkedIn Page serves as a second website of sorts, offering up information about what you do and why. As with your web page, your LinkedIn Page can also function as a marketing tool.

To start capitalizing on the SEO boost that LinkedIn can help you achieve, identify, and begin using keywords.

To determine which keywords you should feature on your LinkedIn Page, consider your key offerings, your industry, and what you offer your target clients.

This is how ordinary people talk about things related to your business, so keep this in mind as you determine your primary keywords (as of now, you get three words or phrases). Google displays up to 156 characters of your Page’s text in its search results. Because of this, we recommend including relevant keywords at the beginning of your company tagline. Doing this helps the search engine and its users quickly understand what you’ve got to offer.

With relevant keywords in mind, begin crafting an engaging overview that answers your audience’s questions.

Think in terms of:

  • Who are we? How do we work? What makes us different?
  • What is our Tagline, or rather, the essence of our brand summed up in one line?
  • What is it that we provide?

Don’t forget to include your website URL on your LinkedIn Page to drive traffic to your site.

Think about the imagery included in your company’s Page. A complete LinkedIn Page consists of a logo and banner image. Make sure your branding is on point and consistent with your web presence.

Storytelling is a meaningful way to connect with your target audience because most of our thinking occurs in the subconscious, where logic and reasoning make little impact.

On LinkedIn, your stories can blend the emotional and visual, inviting your audience to immerse themselves in a memorable experience.

Your LinkedIn Corporate Page is often one of the first pages LinkedIn members visit to learn about your company, giving you the chance to attract and interact with your audience.

Treat your LinkedIn Page as a dynamic marketing tool; here are just a few of the ways to take advantage of it.

  • Establish authentic connections with members by leveraging employee voices.
  • Showcase the very best of your company. 
  • Highlight what makes your company unique.
  • Establish thought leadership.
  • Drive more of the results you care about with analytics 

If you can entertain while sharing knowledge, you’ll score big, significantly boosting the odds of your content being shared.

Moreover, challenging a preconceived or widely held belief is a sure way to get your audience to engage!

Remember: Your audience is going to base their business decisions on your content, so they need to trust the source; be engaging, be original, be trustworthy and share how you help your clients solve their problems.

Linkability provides consulting, services, and products that help individuals and organizations, with big goals, develop powerful networks, and position themselves as the leader of their respective niche on LinkedIn and beyond!